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Privacy Policy

We are PŘEMYSL SIGNATURE s.r.o., with its registered office at Měnín 299, 664 57 Měnín, Company ID No.: 23934131, registered with the Regional Court in Brno under file no. C 148198. We operate an e-shop on the website premyslhytych.cz and process personal data in accordance with the GDPR when providing our services.

1. What data we process

When you use the contact form or make a purchase, we process the following information in particular:

  • First and last name
  • Phone number
  • Email address
  • Billing and shipping address
  • And, where applicable, data from social media

2. Why we process data

We use the data for:

  • Processing orders and communicating with customers
  • Fulfilling legal obligations (accounting, complaints) 
  • Marketing and improving our services

The legal basis is the performance of a contract pursuant to Article 6(1)(b) of the GDPR and compliance with legal obligations pursuant to Article 6(1)(c) of the GDPR.

3. How long we retain data

  • Inquiries: up to 2 years from the last communication
  • Orders: for the duration of service provision and subsequently for 10 years in accordance with legal obligations

4. Who has access to the data

We use the following partners to operate our e-shop: 

  • Shoptet
  • Internal marketing and email services provided by PŘEMYSL SIGNATURE

We process data only within the EU.

5. Cookies

We use the following on our website:

  • Essential cookies for the proper functioning of the website
  • Analytical cookies to measure traffic
  • Marketing cookies to personalize advertising

We use analytical and marketing cookies only with your consent.

6. Your Rights

You have the right to:

  • Request access to your data
  • Correct or delete your data
  • Restrict processing of your data
  • Data portability
  • File an objection or a complaint with the Office for Personal Data Protection

Contact: +420 724 974 326

These terms and conditions are effective as of June 1, 2026.